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Becton Dickinson
Annual Sales Meeting

C Square has worked alongside the Becton Dickinson (BD) Greater Asia marketing team since 2009. We have been involved in their regional events since 2015, having organised events in countries, such as Hong Kong, Taiwan and India. Notably, the 2020 Annual Sales Meeting was organised in a hybrid format. Held at the Tangs Marriott Plaza in Singapore on 25 and 26 Nov 2020, 50 staff were present at the physical event, while a further 900 staff from across 16 regions joined virtually. Beyond the main plenary, there were 9 concurrent breakout sessions, which were attended by BD staff on-site and online.